It’s time to look beyond the numbers and design a money system that honors your unique identity, values, and life.

Back in

Putting the
Back in personal finance 


Putting the

Personal Finance

When I started my own journey with personal finance, I was drowning in $35K of debt, had $60 to my name, and could not bring myself to look at my bank account. I was trying to learn how to improve my situation by consuming all the financial education I could, but I felt like I was being told to follow cookie-cutter solutions that simply didn't speak to me or my unique lifestyle. I was doing the things I was “supposed” to do, following the advice from all these financial experts, but I was still struggling.

The problem with so much of the traditional finance education out there is that it doesn’t consider who you are as a person. Finance is deeply personal and intersectional. Which means that your money is directly impacted by things like privilege, race, gender, sexuality, mental health, disability, systems of oppression and other identities and lived experiences. 

The Lowdown on

At Queerd Co. our approach to financial literacy goes beyond the conventional, giving folks permission to be full human beings—not just numbers on a spreadsheet.

We’re passionate about helping you find the right tools, strategies and perspective to create a life where financial stability and joy coexist. Every course we create, resources we recommend, space we hold, and discussions we lead about money will aim to take a shame-free, trauma-aware approach. Together, we are redefining finance as an authentic and inclusive practice that celebrates the uniqueness of every individual.

As seen in:

Money is one of the most complex parts of our lives. It’s made even more so by our identities (even if some finance experts *cough cough* Dave Ramsey *cough cough* preach otherwise).

I created Queerd Co. to be a digital haven and resource for folks looking for money strategies, tools, and resources that didn’t force them to reject pieces of their identity to succeed. Because I believe that money is deeply connected to our identities and not taking them into account is maintaining the status quo.

When I'm not teaching, talking, and writing about all things personal finance, you can find me adventuring with my girlfriend, reading, thrifting, trying new coffee shops, or spending hours on my latest hyperfixation. I am currently obsessed with: playing Zelda, Tears of the Kingdom on my switch, The NYTs game Connections and Spelling Bee, and my giant lava lamp.

Your coffee-loving, book-reading, queer, and neurodivergent content creator, author, and financial educator. 

Hi friend! I’m Ellyce (she/her) 


Ellyce Fulmore

Shoutout to @caitedecreative for this quiz inspo!

Zodiac Sign:


currently living in:

Calgary, AB, Canada

Something I can’t go a day without:

A fun fact you probably don’t know about me is:

I’m a PADI advanced open water scuba diver and have done over 70 dives all over the world.

My favorite books to read (currently) are:

a) Smutty romance 

Coffee (or my vyvanse)

When I go for a mental health walk I’m listening to...

An educational podcast

A perfect saturday looks like:

A good coffee, going for a long walk, hitting up some thrift stores, then ending the day with takeout and a game night with my girlfriend. 


b) Educational non-fiction

d) Mystery and thriller 

C) Fantasy


Commitment to

It is vital to acknowledge that my business operations take place on Indigenous land that generationally belongs to the Niitsítpiis-stahkoii ᖹᐟᒧᐧᐨᑯᐧ ᓴᐦᖾᐟ (Blackfoot / Niitsítapi ᖹᐟᒧᐧᒣᑯ) people, which is now recognized as Calgary, Canada. 

My platform is actively working to dismantle the many different forms of oppression. Social justice issues are at the core of understanding financial literacy. Current financial institutions do not consider the lived experience of the individual seeking support. 

Instead, current personal financial support resources are numbers- based. For example, looking at income versus spending to determine what the “problem is” is an ineffective approach which does not address the needs of the majority of people. Clients often walk away from this approach with advice such as “budget better”, “spend less”, “make more”, or “work harder.” 

I take an intersectional approach to financial education by identifying and addressing how privilege and oppression, race, gender, sexuality, mental health, disability and other identities and lived experiences can affect someone’s ability to build wealth. With a background in financial aid and cognitive and physical disabilities, and, as a queer, neurodivergent woman, I take pride in amplifying the lived experiences of folks with marginalized identities.

Ultimately, accessibility is one of the largest barriers to financial support. My goal is to create a safe and accessible platform where people of all identities can visit, find resources, and know that their lived experiences are valued. While advocating for holistic financial equity, finding new and innovative ways to provide free and accessible financial education is key. I do this through public speaking, podcasts, book writing, and in general, meeting my clients where they are. I do not tolerate sexism, 2SLGBTQIA+ discrimination, ableism, or racism. I am actively investing in BIPOC, queer, women-run businesses and am committed to a life-long journey of self-education on systems of oppression and my role in dismantling them.  

Thank you for being here and for coming on this journey with me. 

Diversity, Equity, Inclusion & Accessibility